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Business Week

Small Home Business Ideas To Make Money Online

With the increase in the Internet and a global economy more and more people are looking to make money online. Since other employment avenues are becoming scarce and this is the only part of the economy that is growing – it has become a viable option to replace your job.
In this article we will share with you some tips on how to start you own small home business to make money online.
1. Think different but be the same
In the real world you would be looking to differentiate your product from other competitors. This is true for the Internet as well, and you will need to come up with a point of difference to make money online. However, offline businesses make money when they sell necessities, on the Internet you don’t necessarily need to focus on necessities to get results. In fact products that don’t do so well in the real world, end up making millions on the Internet.
This means to look at your products from a very detailed and deep point of view. For e.g. if you are looking to sell a physical product think in these lines organic pet food, or hamster cages etc. These products would probably not be very profitable as a local business. The Internet creates this a global business and allows you to serve every community that is looking to buy organic pet food.
2. A thousand words are better than a picture
This is one that most people get wrong. We think that a picture is better than a thousand words. On the internet search engines look for content ‘words’ – so it is better for your website to have a thousand words than have one picture there. Remember, content is king.
The more content you are able to create and distribute the better the chances. Think of this like going to a well. The more water it contains the more the people from the town will want to go to it. Or a more modern example – a video rental store, the more movies it has on catalog, the more people it will cater. So the more content you website has the more people will come to your website.
3. Make friends with your customers.
If you go to your local stores, to buy clothes or groceries the chances are that you will probably not know the owner, especially if you live in a city.
However, if the owner came unto you and introduced himself to you and directly offered his services to you, you would be thoroughly impressed with the customer service.
Think of doing online business as the same, you meet your customers every day – become friends with them and take care of them. The more you do this the more they will want to come back to you. And the easier it will be for you to make money online from you small home business ideas.…

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Business Week

Marketing Tips That Involve Using Videos For Promotion

Marketing Tips That Involve Using Videos For Promotion

You need to take advantage of as many good opportunities as you can in today’s world. Video marketing can give you the competitive edge you need. The article below details the things you must do to successfully use video marketing to boost your business.

You can edit your videos when they are placed on YouTube so you should use this to your advantage. You can add comments and text in your video. You can thus share links, add more information or place coupon codes in the video package.

Make sure all your videos are 20 minutes or less. If you are unable to do everything in twenty minutes, either make more than one video or cut down the information that you are trying to get across. On the other hand, a video focusing on general descriptions or advertisements should take no longer than 10 minutes.

Be sure you optimize the videos you’re putting up. As you put your videos on different sites, come up with a separate title and description for them all. In addition, ensure you’re including the targeted keywords. Include links for your other forms of social media so that potential customers can find you.

When you produce video marketing content, do not get stuck on the production value of your content. The production value of your video is not related to your results. You should focus on the quality of your content and on sharing your video efficiently. Large companies have struck it big by just using demos made by individual employees from their companies.

If product promotion is something you need, video marketing can be a helpful conduit. Demonstrations are particularly effective at getting people to become confident in products. Actually seeing what the product does is a great way to get someone to purchase something.

Always place a small form within the video’s page for linking to the mailing-list registration form. When people see the video, they may want to learn more, giving you the best opportunity to promote your product.

When it comes to your marketing videos, choose a consistent tone. A laugh-out-loud funny video can be equally as successful as a how to video. You need to keep in mind both your product and your target audience. Keeping these things in mind while determining the image you’d like your business to project is going to let you know what sort of marketing videos work for you.

Get viewers to take action when viewing your videos. This is commonly referred to as a “call to action”. If the goal of your video is to get people to subscribe to your newsletter, place a link to a newsletter subscription page in the description of your video and mention your newsletter in the video. They key to this working is to make it simple for your viewers.

Making videos for your business is a great way to grow your business. Make use of the tips you’ve just read and be creative. Keep in mind all the hard work that was put into creating your business. You should do this with your videos as well. It may be the best thing that ever happened to your business.…