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Business Checks

Personal Freedom – Business Freedom

It seems appropriate to honor military veterans on this day here in America, because Veteran’s Day is about giving tribute to veterans of foreign wars. The military has long been the most admired political institution in American life, and for good reason: it’s the military we can thank for our freedom as Americans, for without the veterans who have fought to protect that freedom, it wouldn’t be there to enjoy. And why did they have to fight?
Wherever freedom exists, in any form, there is an ideology lurking nearby, seeking to destroy it.
Freedom is gained by suffering, and just as a society finds freedom by struggle and sacrifice and sometime death, an individual finds freedom through similar trials. No one is truly born free. People are made free. And they are made free by defeating slavery, as slavery is as natural to the human experience as the desire to live. Wherever you go in the world, whatever society you study, whatever people you investigate, you will find one overall common thread: if they are what most would consider a “free” society, they have necessarily had to fight to gain and keep that freedom.
Military veterans have given us freedom by sacrifice. Sometimes that sacrifice was a leg, sometimes an arm, maybe an eye. Other times that sacrifice has been a deep emotional scar. And often that sacrifice has been a life. There is no greater evidence of love and commitment than sacrificing one’s life and well being for others.
As Thomas Jefferson once said: “The tree of liberty must be refreshed from time to time with the blood of patriots and tyrants.”
A society is first made free by the sacrifice of the ones who fight to protect it. But a society remains free by the sacrifice of individuals on an ongoing basis. It is the daily sacrifice of denying oneself that brings about the greatest freedom of all, for no greater slavemaster ever bore the scourge than our very own selves. We are the slave of the master of our own choosing. Just as a society must engage in constant battles to keep its collective freedom, as individuals we must engage in ongoing warfare to keep our own persons free… from ourselves. Thomas Paine wisely said, “Those who expect to reap the blessings of freedom, must, like men, undergo the fatigues of supporting it.”
I believe business has a striking resemblance to all other areas of life. Business naturally follows the principles and precepts that govern life in general: investment and returns, sowing and reaping, giving and receiving, honesty and trust… As business professionals, we can see the emanations of our personal choices played out in our business endeavors, and we can see the life that we personally lead is reflected in the companies we run. As such, the personal pursuit of freedom is reflected in our business pursuit of freedom as well.
Decisions made on a day to day basis for the running of business dictate what our business will look like today and down the road. Decisions of how to communicate, how to rectify wrongs, how to work with competitors, and many others are key ingredients of our business’s life and future. The keen similarities between personal life and business can be seen in the Bible, wherein Christ uses examples of trade in agriculture and investment to illustrate Scriptural truths. King Solomon, in his well known Proverbs and Ecclesiastes, likewise uses concepts of business to strengthen his teachings on wisdom of life.
America’s second president, John Adams, a prolific author and highly educated statesman and key player in the war for the independence of the colonies, said this concerning business:
“All the perplexities, distress, and confusion in America arise, not from defects in their Constitution or Confederation, not from want of honor or virtue, so much as from the downright ignorance of the nature of coin, credit, and circulation.”
John Adams understood the vital connection between the nature of business operations and life in general. He grasped the truth that to understand business is to understand the functioning of a society. They are inseperably linked.
As we remember those veterans who sacrificed so much for the liberty of us all, let us remember our own personal and business liberty come from the sacrifices WE MAKE on a daily basis. In this way we will become not only “veterans” of business, but veterans of life.…

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Business Checks

Get In On The Ground Floor With Video Marketing

Get In On The Ground Floor With Video Marketing

Nowadays, business competition is extremely high. Anything you can do to market your business will help you stand out–consider attracting customers using videos. Video marketing can be of great benefit to any business, and there is information provided here to help you make the most of this marketing tool

Don’t be intimidated by video marketing. All you need is a tripod and quality camera to make videos yourself. Be creative when making your video and keep in mind what would keep you interested if you were just a viewer.

Video marketing allows you to reach your audience in a very real way. Have your customers send questions related to your products, select the best questions and answer them in your weekly video. Offer free samples to those whose questions you answered!

The way to have your video go viral is to focus on excellent content. Top-of-the-line equipment is not necessary. The informational content is the determining factor in how often your video is used. A good camera won’t hurt, though.

If your marketing video is more than 20 minutes in duration, you might run into problems. If you’re doing a product demonstration, you can use up to around twenty minutes of video length to demonstrate all the bells and whistles. If you are simply talking to your audience to advertise a deal or keep them up to date, your video should not exceed ten minutes.

Remember how important an catchy title is to the success of your video. The best titles will bring in new viewers. They help spark interest in the content that follows. Put in the extra time that is needed to come up with a title which is creative and relevant.

Always involve your viewers into your videos in some way. This sentence is labeled the “call to action”, and starts with an affirmative request, demand, or suggestion. Ask viewers to click a link in order to sign up! In order for this powerful approach to work, you must make the process simple and transparent for the viewers.

Make sure you always have fresh, exciting content available so viewers come back often. Dull content won’t do anything besides drive your viewers away, which is definitely bad for business. It’s better to give customers just a taste of what they want so they’ll come back for more. The quality of your content will determine how successful your video marketing campaign is.

Always make sure you’re keeping good track of your statistics. Track statistics like where visitors come from, when they are watching and how often they view your videos. Such information can be extremely useful in shaping your target groups.

Make a script for your intro and outro for the video. You must give your name, as well as the name of your company, and explain what information will be presented in the video. At the end of each video ask your viewer to do something such as purchase a product or take a visit to your site.

There are lots of ways to implement video marketing. You can glean exposure, trust, business and profits. Create a fool-proof plan and begin using the power of video marketing now. Before you know it, your business will reap the rewards.…