No Picture
Business Insider

What Is A Success Strategy?

Give a man a fish everyday, his appetite is sated. Teach him how to fish, you have fulfilled his appetite for an entire life time. This is strategy. To make it work, to make the impossible, possible. There is no drawn out template for success or for that matter strategy. But both of them go together when the right strategy is used at the right time and you can bang on your target. Neither the same strategy fits the bill for everybody. Your smart approach to that particular situation backed up by your knowledge and experience does the magic. It cannot be taught, it comes from within you when the situation warrants for action. It is more like “Survival of the fittest”, if you want to retain your niche in this business world you act fast and think wise.
How many of you are bold enough to think differently to make a difference, to make others feel your presence. See, you should not force yourself into the situation neither by copying or imitating others, nor by criticizing and commenting on your competitors products or services. That will paint a greasy picture on your firm. That is of course strategy but cheap strategy. But always be on the run to know your competitors’ weaknesses and shortcomings which will make you improve your product or a service. That is permissible in the dictionary of business as little spying will even put you in the right track.
Strategies must always be constructive and it assures success in the long run. Tactics or gimmicks will prove to be fruitful only for a short while and that is not your aim also. Will you be satisfied if you are able to sell your product or service as hot cakes only for a season! Is that going to cover your profit margin for the entire accounting year? True, strategies are always associated with making profits, boosting up the sales, for retaining the market share and maximizing the share value. But it should also make your business perennial and viable.
Many of us forget that strategies are applicable in every activity of a firm that forms a compact framework which gives your business a solid foundation upon which you can build your empire of success without looking back. Right from framing your vision, mission, policies, procedures and programmes including recruitment, selection, training, evaluation and empowering your employees strategies play their role in giving clarity and direction to the firm and also distinctive competence and image to your firm.
Although strategies are meant for long term planning, a review and appraisal of the company’s strategies to all the employees concerned is a must to keep them in bay. How many of you do this?Strategies are secrets but not to the employees of your organization. Strategies are born out of compulsion, a compulsion to survive in the market and have an edge over others. So they must be meticulously planned after brain storming sessions and expert consultations. Sometimes even a small idea suggested by one of your employees might turn out to be the most wonderful one and that might click. So keep your eyes and ears open and also be open minded to accept ideas even from the lowest level as they are your pillars of strength and they know the pulse of the market and people better.
Success is not a cake walk, it has to be achieved with great hardships and challenges and the taste of success will be more sweet. Strategies are formulated in every step of your business plan, remember it is an ongoing process, you have to revitalize your strategies every now and to be in the scene, to make your presence felt, to make other people look at you and your success for inspiration. Such strategies serve as a role model for others. Strategy is nothing but an action plan that clicks for you and there is no one best strategy that suits all. You have to find the best strategy that fits your bill and it comes with experience and insight.…

No Picture
Business Letter

How to Create a Family Plan for Your Business

“I’m doing it for my family, to give them a better life” is the stock answer we all give when asked why we put ourselves through all the pain and heartache of owning and running a business.
And, in my experience as a business strategist and executive coach, some of us proudly produce the business plan we are working to – which supposedly will give our families that better life.
But what is this thing called a better life?
And, what plan do you have for you and your family to enjoy that better life?
The importance and benefits of having a Family Plan was explained by Fred Verney of Townends at a recent meeting of the Wealth Enhancement Forum which I chaired.
Over the past thirty years, Fred has designed and developed a very effective family plan process that has enabled vast numbers of family and private businesses to successfully build and pass on wealth tax efficiently to following generations.
Having a family plan is at the heart of building, preserving and transferring wealth among those people who are most important to you – and for whom you are taking all the risks.
Firstly ask yourself what are the objectives in respect of:
• The family
• Yourself
• The business
Are they integrated? If not, what needs to be done?
The following are the three key elements of the plan
A Plan to Live and a Plan to Die
With life expectancy rapidly increasing and retirement becoming and ever distant possibility, passing on the wealth and/or business upon death is only part of the issue. There needs to be a plan for passing on wealth and assets during your life time as well as on death.
Fairness and Equality
Everyone in the family has a view on these crucial criteria. Besides the generational differences there are differences between parents, brothers and sisters, wives and husbands, plus the numerous combinations. Having a draft family plan provides a starting point for the all important facilitated discussions between family members.
The Tools to Use
There are whole raft of tools besides the Will that can be incorporated in a Family Plan and the ones chosen will depend on the answers to the three previous topics.
While your business plan is important you should devote as much – if not more time – to the family plan to ensure that what you are doing is for the right reasons and will produce the right results.…

No Picture
Business Line

Drop Shipping – It Can Help Your Business

Using drop shipping in your business can be the perfect solution. The sad reality about this ever-growing business is that the number of individuals trying to make a go of it and failing is staggering. About 90% of new drop shipping businesses fail and successes are few and far between.
This isn’t because there’s a lack of follow through and diligence, this may not even be due to a poor business plan, but the competitiveness of this industry is just too much for some to take. The idea, the planning, the desire to work hard are all there; the problem is that the drop ship companies are hard to sift through. The companies that have failed are simply unable to locate the legitimate suppliers of great niche items that will generate sales with high profit margins.
There are directories of legitimate drop shippers available if you seek them out. Legitimate drop shippers will typically have a “fan base” of satisfied affiliates who probably talk about them on blogs or in forums. The drop shipper is the key to you business after all.
If you find a strong, reliable shipping partner, you can easily survive in this competitive online world. There are thousands of drop shippers with millions of great products on offer. Sometimes it helps just to know what niche market you’re aiming to fill. You really need only one good drop shipper to make your business work.
One of the biggest and hardest issues that new retailers face is the warehousing of products. Using you would need a storage space which can remove a few dollars from an already tight budget. But, storing is not the only issue. Maintaining stock and developing inventories are also hard to do. When you use a drop shipper you can say goodbye to all of these problems and concentrate on the part of the business that will bring in your cash flow; marketing and sales.
You don’t even have to worry about doing the research on the products you are going to retail; a good drop ship supplier will have the information readily available in catalogue form. And what’s more, you can usually download a database file to populate your database for your website. You can use the information to develop any kind of marketing plan you wish.
When you’ve found a great way to market the products and start getting some orders and cash flow, all you have to do is have the drop ship company fill the orders and ship them to your customers. All of the packaging, tracking and delivery are handled by the supplier company.
A drop ship company performs many of the tasks that a retailer had to contend with on their own in the past. Now the hard work and heavy lifting is done for you and all you need to do is find the most effective marketing strategies to earn your profits. This will also allow you plenty of time to expand your business, maybe branch off into different niches to get a good all-around business going.…

No Picture
Business Insider

Sales Business Plan Outline

When you’re compiling your sales business plan, what should it include? Here is a very simple sales business plan outline.
Mission Statement and Goals: It is critical to clearly define the purpose of your company, create the vision, and state the broad goals you expect to achieve. These will serve as the benchmark for all of the company’s commercial activity.
Market Analysis: Define your target market. Describe the market your product or service is aimed towards and what type of customers your product/service suits. What is the demographic i.e. location, gender, age and race? Is there market growth potential for your product or is the market already saturated? What is unique about your product or service that will allow you to create your market share?
Marketing Strategy: What is your company’s marketing plan? Define how will you reach out to your existing customers and attract new ones. Include details of market research, advertising, SEO etc., basically anything and everything that you will be doing to promote your business both now and in the future.
Resources: Discuss your operational plan in terms of both personnel and financial resources. Outline the duties and responsibilities of your marketing team and how they will be organizationally structured. Define how your financial resources will be utilized to support and implement your marketing strategy.
Sales Strategy: You need to write in detail about your (i) strategic and tactical approach, (ii) existing and future customers, and (iii) prospect analysis.
Time line: Develop a time line for achieving intermediate goals. These goals should be the stepping stones for accomplishing the broader goals stated in the mission statement section.
Training and qualifications: What qualifications do your personnel need to possess to successfully fulfill the stated goals? Do they already have these qualifications or will they require training? How will this training be implemented and to whom?
Financial: Include the company’s current financial picture showing both its assets and liabilities. Detail the earnings potential of the plan when implemented, and show the expected revenues as each of the intermediate goals are reached. Explain the financial resources needed to carry out the above plan and describe how the company will obtain these resources if it doesn’t already have them in hand.
The sales business plan outlined above is just a brief guide and, naturally, the actual business plan will be complex and detailed and individually tailored to your own particular business.…

No Picture
Business Letter

Try These Great Ideas For Wondering How To Make Money Online

Few can deny the allure of working from home, and the Internet enables them to do so. Maybe you have thought about this a time or two or twenty, but haven’t taken the first step to do something about it. You just need to keep reading, learn from this article and take what you have learned and put it into action.

Watch out for online scams. The range of online work is vast, but some of the work may be unsatisfactory. Look for reviews of potential plans before making any agreements.

Figure out the niche that you are in first. Do you like writing? Think about becoming a content writer. Or perhaps you talents are more artistic, then consider graphic design. Freelance writers and artists have many opportunities online. If you want to succeed, know thyself.

If you’re a writer, try writing on websites such as InfoBarrel or Squidoo. These websites allow you to write about your favorite topics and you also get a percentage of the revenue. Plus, they both tie in opportunities through Amazon.com’s affiliate program, giving you even more online income opportunity.

Schedule yourself. You have to be disciplined if you’re going to make income online. You will not get rich overnight. You have to work hard daily. Set aside a specific time during the day. One hour per day could be all it takes.

Do some surveys to make an online income. There are many different surveys you can take. They can be a good way to make money. Although individual surveys do not always pay generously, your efforts pay off over time. Your earnings will steadily increase over time.

Make sure you can prove your identity before you make money online. Many places expect you to provide the same identification and validation as if you were working in person at a brick-and-mortar place. The process will be much simpler if you’re prepared with your ID.

Online tutoring is a growing industry. Therefore, if you want to be able to work online from home, then consider e-teaching as a viable option. There are many great sites including SmartThinking and TutorVista. If you succeed, you may get additional opportunities as well.

Search on Google if you want to maximize your earnings. There are many ideas to explore. When you find something interesting, search reviews about the company. Whatever you choose, stay cautious.

Ask others if you can advertise for them. Website advertising is how most make money online. If you have a dedicated blog following, you can be sure that there are parties who will pay dearly to be featured on your website. When your readers click on this ad, they will wind up at another website offering services or goods.

All you have to do is find some great examples of how to work online. The ideas and tips you learned here have been designed to get you off to a good start on your path to earning money online. It is possible for anyone to earn a bit of change online, but to have true success you must continue learning. Keep this in mind to get started as soon as possible.…

No Picture
Business Line

Some Solid Advice For Any Video Marketer

Some Solid Advice For Any Video Marketer

You can improve your business’ sales via video marketing. It can be a bit difficult to make a great video. There are a lot of things to think about when you are doing video marketing. Keep reading and find out how you can do your best with video marketing.

Make sure your videos are optimized. Give each video you upload its own title and description. Be sure to use targeted keywords, as well. Contact information is a must, too.

A great beginning video marketing tips is to pick great video titles. A good title will attract more viewers. They help spark interest in the content that follows. Therefore, it’s important that you spend some time thinking of creative, yet relevant, titles in order to succeed at video marketing.

Use the tool of video marketing to tell the world about the product you are promoting. People often want to know how a product works before making the commitment to buy it, after all. If they can see for themselves how your products work, this can be powerful.

Get the rest of your office involved in making videos for your marketing campaign. The person in front of the camera should be pleasant, happy and comfortable. You should not hesitate to feature more than one employee or colleague in your videos.

Keep the tone of your videos consistent. A laugh-out-loud funny video can be equally as successful as a how to video. Take the time to really get to know your audience so that you can cater your videos to them. These qualities, as well as your image, are the most important factors for your tone.

Planning on attending a trade show, convention, or other public event? If so, ensure you take a video camera with you. This will give you the opportunity to interview experts and/or document your experiences. If you plan on giving a public speech, ensure someone is there to record it.

Do not ignore the analytics for your video content. You will be able to determine the number of viewers you have attracted, what time of day your video is most often watched, and from where your audience originates. These details can lead you to better understand where your target audience can be reached.

Do not take the whole burden upon yourself. It’s not possible to think of every great idea on your own. Use your staff and the people in your life that you trust to bounce ideas off. Meet up and do those sessions often, to be sure you are working at the top of your game.

If you get asked a question quite a few times, creating a video to answer it is a good idea. It is common to find text FAQs, but videos are even more dynamic. This provides visitors with the choice of how they wish to receive their information.

As previously stated, it’s not as simple as it sounds to make great content for a video marketing campaign. To get the most from your investments of time and money, use any of these tips as a starting point for your next foray into digital media marketing. Remember to plan thoroughly and execute flawlessly!…

No Picture
Business Checks

Get In On The Ground Floor With Video Marketing

Get In On The Ground Floor With Video Marketing

Nowadays, business competition is extremely high. Anything you can do to market your business will help you stand out–consider attracting customers using videos. Video marketing can be of great benefit to any business, and there is information provided here to help you make the most of this marketing tool

Don’t be intimidated by video marketing. All you need is a tripod and quality camera to make videos yourself. Be creative when making your video and keep in mind what would keep you interested if you were just a viewer.

Video marketing allows you to reach your audience in a very real way. Have your customers send questions related to your products, select the best questions and answer them in your weekly video. Offer free samples to those whose questions you answered!

The way to have your video go viral is to focus on excellent content. Top-of-the-line equipment is not necessary. The informational content is the determining factor in how often your video is used. A good camera won’t hurt, though.

If your marketing video is more than 20 minutes in duration, you might run into problems. If you’re doing a product demonstration, you can use up to around twenty minutes of video length to demonstrate all the bells and whistles. If you are simply talking to your audience to advertise a deal or keep them up to date, your video should not exceed ten minutes.

Remember how important an catchy title is to the success of your video. The best titles will bring in new viewers. They help spark interest in the content that follows. Put in the extra time that is needed to come up with a title which is creative and relevant.

Always involve your viewers into your videos in some way. This sentence is labeled the “call to action”, and starts with an affirmative request, demand, or suggestion. Ask viewers to click a link in order to sign up! In order for this powerful approach to work, you must make the process simple and transparent for the viewers.

Make sure you always have fresh, exciting content available so viewers come back often. Dull content won’t do anything besides drive your viewers away, which is definitely bad for business. It’s better to give customers just a taste of what they want so they’ll come back for more. The quality of your content will determine how successful your video marketing campaign is.

Always make sure you’re keeping good track of your statistics. Track statistics like where visitors come from, when they are watching and how often they view your videos. Such information can be extremely useful in shaping your target groups.

Make a script for your intro and outro for the video. You must give your name, as well as the name of your company, and explain what information will be presented in the video. At the end of each video ask your viewer to do something such as purchase a product or take a visit to your site.

There are lots of ways to implement video marketing. You can glean exposure, trust, business and profits. Create a fool-proof plan and begin using the power of video marketing now. Before you know it, your business will reap the rewards.…