No Picture
Small Business

The Commercial Value of Celebrity Scoops

When the late Michael Jackson was in the last stages of his deterioration we could rely on the TMZ website to give us the latest outrages to befall the singer. When the final scoop came, I was flabbergasted by the accuracy with which they were able to pinpoint the great events in the lives of celebrities. I then decide to visit their website and found that indeed they were one of the best celebrity scoop websites on the market at the moment. That got me thinking about a possibility for savvy entrepreneurs to make money in this way. If one could help with the administration of such a website then they would be in a very good financial situation.
The market for celebrity gossip is almost endless. Everyone wants to know what is up with Tom Cruise and his family. We watch with wicked delight as Lindsay Lohan goes on the road to jail. Paris Hilton has made it her mission to discuss the most intimate parts of her life in the public domain. Victoria and David Beckham have built a brand of celebrity reputation rather than reality. How much money could be made from such scoops? Well the answer is that it is an absolute struggle.
First of all you need to be prepared to be sued. These celebrities have all the cards and the money to sue you into oblivion. They will not hesitate to go after you if they believe that you are destroying their reputation. In fact they could effectively frustrate you into submission with all their queries on the work that you are doing. Therefore the ordinary entrepreneur will find it incredibly difficult to make it in such a context. They simply do not have the financial backing and legal buffers to withstand the inevitable onslaught from the celebrities.
You then have those websites that end up genuinely getting it wrong but then at the end of the day they pay the price by losing their reputation forever. I would advise people to think carefully before they join the celebrity scoop bandwagon. It looks and sounds attractive but when you open the package, there are plenty of horrors that you will need to be wary of. Moreover it is not really nice to make a living from making other people’s lives miserable. Some of these celebrities are so emotionally fragile that a single piece of bad reporting will send them into a hissy fit.…

No Picture
The Business

Business Start-Up: Pointers for Writing Business Plan

Business Start-Up: Plan your business successfully.
Are you planning to start your own business? What does it takes to have a successful business? Lots of money, experienced business partners or just plain guts!! You’ll be surprised; you just need a good business plan. But what constitute a good business plan? There isn’t any specific rule on good business plan, but here are some precautions that you may consider to avoid failures.
1. Set Company Values through Vision statements. First, you had to have vision for your company. The vision will help you to set-up some values that you want your staff to abide as the company. These values will differentiate you from your competitors. Looking forward, it enhances the growth that will make you proud, someday. Develop a mission statement that will help achieve immediate or minor goals/priorities.
2. Financial forecast and budgeting. Create your own financial forecast and budgeting. It is part of your business plan. Without them you’re planning for failure. But your plan should also covers competitor analysis, market conditions including knowing your industry & customers well. Only with those factors can you plan your budget and forecast well.
3. Serve your customers well. If you don’t serve your customers, others will. Sometimes, customers can be nasty. But if you explained and tried to get them understood, these difficult customers may become your loyal customers. They can also be your centre of influence once they become your friends and liked your service.
4. Always be aware and understand your competitor. You have to be updated of what’s going on in your industry. You can be a big player in your industry, but never be complacent. A newbie in the industry has all the ability to capture your market share without you realizing it.
5. Do take risk. Business is about opportunity and taking risk. However, you have to do some research and analysis to take calculated risk. Make a study on the possible challenges and its potential returns. Don’t just jump into the wagon recklessly. In this way, you minimize your losses.
6. Learn from the expert. You may like to get some feedbacks from an experienced business-owners pertaining to your plan that you wanted to carried out. Even the most experienced entrepreneur does that. The different views may help you to build up on your original ideas better.
7. Prepare for the unexpected. You may have drafted a wonderful business plan. Sometimes your plans still need some twinning due to unexpected events. This may result in amending your budget or forecast, or even abandoned the original plan at all. Therefore, your business plan has to be flexible in accommodating those circumstances.
8. Unique selling points. Your original plan may change with time and circumstances but your customers must be able to experience the difference when dealing with you. Develop a unique selling point to make your company stands out and beyond your competitors. Be it after sales service, follow-up system or whatever. Leave that last good impression with your customers.
9. Rewards and praise your staff. In order to keep your business running, you need a trustworthy, hard-working and dedicated staffs. Without them, your business may suffer. Therefore, you need to incorporate some form of reward system in your planning. This is to motivate your staff better and together, the company will reach greater heights.
10. Review your plan. No plan is wonderful unless you follow through. Identify your milestone. Whenever your sales volume or revenue reached several amount, you need to re-look into your business plan to see the possibility of expansions. Reviewing your business plan occasionally helps you to determine whether your existing process is effective or needs further improvement. Remember, it is your business plan that will turn your vision into reality.…

No Picture
Starting A Business

What Separates Your Company From the Competition?

Before you embark on your journey towards starting and operating a successful business, there are a few things you should consider. Investors and lenders want to see in your Business Plan that there is something about your company that differentiates it from other established businesses within its particular market. The distinction could be in the form of a new product or service in the area, a new design for an existing product, or a diminishing product or service with a new “twist” aimed at revitalizing its profit margins. A substantial amount of research should be done on existing companies within the market to inquire as to whether or not they have product lines in place that far exceed the manufacturing capacity and creativeness of those that you intend to establish. Unfavorable outcomes obtained from research should not serve to deter business owners from pursuing their goals, but rather as awareness as to the pitfalls that they could encounter in doing business in that particular market. Ultimately, the research will enable the company management team to make the appropriate adjustments.
Another characteristic of a company that has the potential to separate it from its competition is how the company incorporates community involvement into its culture. In order to do business effectively within a community, employees and management personnel must recognize that the organization has a responsibility to the community to give back in an agreed upon fashion. Not only does community involvement provide a means of establishing relationships, it may also give citizens the incentive to do business with the company at a favorable point in time. Every relationship established serves as a business opportunity that when conveyed in a Business Plan informs potential investors and lenders that a company has the wherewithal to attain customers.
Although market research and community involvement are key in solidifying a place in the market, it is somewhat more important that the intended market is large enough to sustain substantial profits. Funding sources expect to be reimbursed for their investment and without favorable projections they will not provide resources for business start-up or operations. Therefore, if during the initial phase of market research it is concluded that the market is not large enough for generous profits, entrepreneurs should explore alternate locations.
This article serves as a means to stimulate thought about some of the “pitfalls” that may be encountered during the start-up phase of any company. Starting a business can be a daunting yet rewarding task. It is recommended that future business owners seek the assistance of a professional Business Plan Writer in order to not only create a well written Business Plan, but a “blueprint” for success that includes clear-cut guidelines as to how a company will reach its goals, overcome adversity, and maximize profits.…

No Picture
Profitability

Helpful Hints On Maintaining A Good Business Reputation

Helpful Hints On Maintaining A Good Business Reputation

If you would like a successful business, then it is important that you understand how your image is reflective to your overall success. There is no doubt that management of your business’ reputation is one of the most important aspects of your business. Continue reading to learn how you can improve your reputation quickly and easily.

To keep a more careful eye on your business reputation, try setting up an alert system. This is a daily email you receive that lets you know when your company has been mentioned online. They do cost some money and take a short time to set up, but they can give you plenty of useful information.

Business Owner

Some people are simply impossible to please reasonably. If you believe your customer has a irrelevant or untruthful complaint, do what you can to make them happy. As a business owner, sometimes you have to suck up your pride and think about how your customer or client is always right.

Business Website

Have a portfolio of websites you can optimize with search engines. It will seem natural to try and make your business website the number one search listing for your business name, when used as a search query. However, do not stop there. Try to have ten of your business web pages become the top ten search results for your brand name. Block everyone else out.

Money

To keep a more careful eye on your business reputation, try setting up an alert system. This is a daily email you receive that lets you know when your company has been mentioned online. They do cost some money and take a short time to set up, but they can give you plenty of useful information.

Online Business

To improve your online business reputation, make sure you publish a lot of content. Although it is almost impossible to remove negative content completely from the internet, it’s possible to have negative content pushed to search engine result pages that are used less. Therefore, if your company’s negative comments get pushed back to the fifth or sixth page of results, then they won’t be read as often.

Opportunity

Try to follow up with your customers soon after they make purchases. This will make it more likely that they will express concerns with you rather than sharing them all over the Internet. You can use this as an opportunity to resolve the issue before it gets out of hand.

Small Business

Set realistic expectations with your customers. If you own a small business, let your customers know when you will respond to their questions. If you cannot answer every question immediately, place a banner saying that all questions will be answered within a certain amount of time, such as within 72 hours.

The Business

Web users often look at the rating of a company before they do business with it. As the business owner, you should find out if you have any one or two-star ratings. If so, you may want to consider responding to those. This can balance out what the negative effects of a one-star rating.

Mistakes can sometimes break a business. This article has been teaching you how to prevent negative situations, and the proper way to deal with them when they occur. It is now time to use this information in real life.…

No Picture
Small Business

Lead Generation Tips And Advice To Start Using Today

Lead Generation Tips And Advice To Start Using Today

Do you know how to generate new leads for your business? Do you know the best techniques for finding new customers and generating interest in your products or services? If not, you need to read the following article. By doing so, you can learn the techniques of truly effective lead generation.

Try direct mail as a lead generation tactic. Many people think that direct mail has gone the way of the dinosaur, but it’s not true. In fact, it may be very powerful for your market as a lot of competitors shy away from it as a strategy. You may find a lot of business opportunity here.

If you are employing digital ads, create landing pages for visitors who can be your potential leads. A landing page targeted to match the advertisement driving the traffic, will show better results than being driven to the business site. Take them to the place that has exactly the information they are seeking. Get that tied in with your contact form and you can start building some leads.

Business Owner

If you’re business owner, don’t worry about generating leads. Just make sure you deliver what your ads say you will. Follow through on your promises from the ads. Many times a business owner will fail to live up to the message in their ad campaign, and that can have devastating effects in any future lead generating endeavor.

Income

If you’re using affiliate links as your source of income, be sure to change your ads out frequently. Just because an ad worked last week doesn’t mean it still is! Test out new media and links to new products and monitor their success. The more you experiment, the more you will learn.

Money

Target people seeing freebies as part of your list generating efforts. While giving things away doesn’t usually make money right away for you, there will be plenty of people ready and willing to sign-up for the free stuff. Keep this list separate from your others, but include it in all your future campaigns.

Online Business

Remember that lead generation is crucial to an online business. It is basically the backbone to your great entrepreneurial ideas online. It needs to funnel a steady customer stream to your high-quality goods. You still need to make contact with your potential buyers properly to establish your authority and reputation. This can help you build personal relationships that bring in referrals, which can boost your lead base to make your business very profitable.

Opportunity

Use social media as a lead generation tool. In social media, you need to not only build a presence, you also need to build a community. It’s an opportunity to build trust which will lead to more and more leads coming your way. Don’t just look at the obvious social media channels. Consider them all.

Lead generation is one of those subjects that seems simple at first, but can be quite tricky in practice. You may just need some good advice so that you can know how to generate leads most effectively. Fortunately, the article that you have just read has taught you what you need to know.…

No Picture
Small Business Ideas

What You Need To Know About Reputation Management

What You Need To Know About Reputation Management

Businesses seek to keep the best reputation possible. When you are managing your business, it’s quite easy to make a mistake in the public eye. There can be a bad review online, or some other rumor flying around. When you’re in plain view, there are always going to be more haters, but reputation management is important. Keep reading to find out a thing or two about it.

Business Owner

Some people are simply impossible to please reasonably. If you believe your customer has a irrelevant or untruthful complaint, do what you can to make them happy. As a business owner, sometimes you have to suck up your pride and think about how your customer or client is always right.

Business Website

Have a portfolio of websites you can optimize with search engines. It will seem natural to try and make your business website the number one search listing for your business name, when used as a search query. However, do not stop there. Try to have ten of your business web pages become the top ten search results for your brand name. Block everyone else out.

Money

To keep a more careful eye on your business reputation, try setting up an alert system. This is a daily email you receive that lets you know when your company has been mentioned online. They do cost some money and take a short time to set up, but they can give you plenty of useful information.

Online Business

To improve your online business reputation, make sure you publish a lot of content. Although it is almost impossible to remove negative content completely from the internet, it’s possible to have negative content pushed to search engine result pages that are used less. Therefore, if your company’s negative comments get pushed back to the fifth or sixth page of results, then they won’t be read as often.

Opportunity

Try to follow up with your customers soon after they make purchases. This will make it more likely that they will express concerns with you rather than sharing them all over the Internet. You can use this as an opportunity to resolve the issue before it gets out of hand.

Small Business

Set realistic expectations with your customers. If you own a small business, let your customers know when you will respond to their questions. If you cannot answer every question immediately, place a banner saying that all questions will be answered within a certain amount of time, such as within 72 hours.

The Business

Web users often look at the rating of a company before they do business with it. As the business owner, you should find out if you have any one or two-star ratings. If so, you may want to consider responding to those. This can balance out what the negative effects of a one-star rating.

Maintaining a truthful and reliable image as a business is highly important when it comes to growth. You cannot expand when you are disappointing customers or keeping them away because of not properly managing your business reputation. Put these tips into play as you cement your business name at the top of your niche.…

No Picture
Starting A Business

What Every Successful Sales Representative Knows

Everyone is engaged in sales at some point in their life. It’s usually during a job interview when you’re trying to get the interviewer to see that you’re the most qualified candidate. When you work as a sales representative, you are constantly engaged in sales because the process of selling a product or service begins immediately. It seems as though some people are just great at selling things. That’s often because they understand the principles that all successful sales representatives follow. As it turns out, it’s not as difficult as you might imagine. To some degree, it boils down to be a likeable person.

In this day and age, selling products and services requires you to have the tools of the trade to succeed. You should have some type of mobile app for sales to ensure you’re able to effectively manage customer relationships and fulfill the administrative components of your job. However, there are important principles that must be followed if you expect to reach your sales quotas. For starters, you must be willing to listen to your customers. While this might sound like a no brainer, you’d be surprised by how many sales reps are more interested in talking than listening. That’s always a mistake because customers want you to hear what they have to say. In fact, they care much more about you hearing them than almost anything else. It’s because they want you to fully understand their needs.

There is a common belief that if you smile the whole world smiles with you. That’s because something as simple as a smile can change the way people view you. A smile is in fact the ultimate first impression because it can be disarming, especially if a person is having a bad day. Quite frankly, there’s nothing worse than a frown when you’re selling to a customer because it can act as a repellant. A smile is something that you can wear every day to draw customers in for an engaging conversation.

Something happens when you’re around people you know that doesn’t happen when you’re around strangers. You start to feel more comfortable and let your guard down. A way to achieve a similar feeling when engaging with customers is by using their name. It’s a way to establish a sense of familiarity and cause the person to feel more comfortable. In fact, this also applies to employees and prospects. If you’re not good at remembering names, it’s something that you should practice. Fortunately, Smartphones enable you to capture names, images and customer information that can make connecting with your customers a lot easier.

These are all principles that every successful salesperson knows and practices on a regular basis. It becomes second nature and simply a way of being when you interact with anyone on a professional level. To some degree, it’s simply about being a person that others like. While it isn’t a popularity contest, being respectful will make you popular and that will take you far in sales.