When people hear words like “email marketing,” what comes to mind immediately is spam, thus they shut their minds to what it has to offer. You can create a good email campaign that your readers will enjoy and learn from. Read on to find out some great ways to use email marketing.
Don’t send out emails to people who don’t want them. If you are emailing people who don’t wish to be on your mailing list, they will most likely delete your emails. This hurts your reputation, but even worse, your IP may be blocked by some ISPs.
Do not ever send emails with headlines such as “Buy now”! ” strategy. It is considered spammy and could cost you your good image. They are aware that you want to increase sales, so it would be best if you built a solid, professional relationship with them before encouraging them to buy anything. They will appreciate your efforts and be more likely to purchase from you.
Use A/B testing to test subject line variations. Take one particular email, split the mailing list into two groups and send each group the same email but use the two different subject lines. This way, you can see which kinds of wording are successful at garnering a response and which kinds of wording fail to do so.
Prior to contacting customers through email, be sure to obtain their permission to do so. Unwanted emails are usually viewed as spam, and are ignored or deleted without being read. You are also taking the risk of being reported as a spammer, and violating the policies implemented by your ISP, resulting in your address being blacklisted.
You should ask your customers to opt-in and then confirm they wish to receive your newsletter. This might appear to be a lot of work, but it completely ensures that the consumer wants to receive your emails, and that eliminates the possibilities of you being called a spammer.
Do not ever send emails to your customers more than one time per week. Your subscribers are probably receiving tons of email messages every single day. Once you start sending more than one email per week, you may find that people don’t bother opening them, or even delete them. This is a waste of all your hard work.
You email marketing program will be more effective if you offer your customers many options. Allow subscribers to choose the number, type, and frequency of the messages they receive from you, and allow them to opt out of disclosing certain kinds of information. The more control they have over the process, the more comfortable they will be.
Make sure that you have an unsubscribe link that is easily visible within your emails. Do not forget to insert the unsubscribe link or put it in a hard-to-find spot. Your goal is for customers to choose to keep receiving your newsletter because they enjoy reading it.
Use these suggestions, and your knowledge of your target audience, to create fabulous marketing emails. What is it that they will want to see? Or, what they will like to read. Is there a way to turn these ideas into sales? The tips from this article will help you get started.