Blogging for business is a fabulous way to promote your website, because it keeps the content fresh and that attracts new visitors, keeps people coming back for more AND lets the search engines know your website is active. But inspiration often dries up after the first few posts – so what can you blog about? Here are some ideas to keep you blogging!
Blog about new products: Have you just started offering a new service or product? Blog about it! Write about the benefits to your potential customers, and then tweet about the new post or promote it on Facebook and LinkedIn.
Blog about companies you work with: We all use a variety of services to help us run our business. Why not blog about a good experience you’ve had with another company? Not only will it increase traffic to your own site, but if you let the other business know about your post, they might blog about you in return!
Blog about relevant stories in the news: Keep an eye on relevant industry news stories and blog about them. These are easy posts to make – so long as you link back to the original article, you can copy and paste the most interesting sections and just add a comment to give your own spin to the story.
Blog in pictures or, better still, in video: Videos on YouTube receive over 2 BILLION views A DAY, and more and more businesses are seeing the benefits of promoting through video. Make a video about your business, post it on your blog and add it to YouTube. You can film a process you do online, speak to camera about an area of your business that will help others, or even find a relevant video and comment on that.Failing that, use photos relevant to your business to brighten up a post.
Blog about what you’re up to: If you’ve been working on an interesting project, or with a new client, the story can make an interesting blog article. You’ll probably want to check that your client is happy for you to talk about them, but so long as you give them a link back to their website most people won’t mind!
Blog your knowledge: We all have information about our particular industry that we can share. Give some of it away in a blog post! Try writing a “top tips” list like this one, or sharing a couple of “industry secrets”.
Blog on other people’s blogs: This one is harder to organise but try striking up friendships with other bloggers in complementary industries, offer to write on their blog – and ask them to blog for you too! “Guest blogging” is becoming very common now – it gives your blog a fresh perspective and you’ll get the guest blogger’s fans coming over to your blog to see what’s going on!
