Before you embark on your journey towards starting and operating a successful business, there are a few things you should consider. Investors and lenders want to see in your Business Plan that there is something about your company that differentiates it from other established businesses within its particular market. The distinction could be in the form of a new product or service in the area, a new design for an existing product, or a diminishing product or service with a new “twist” aimed at revitalizing its profit margins. A substantial amount of research should be done on existing companies within …