Let Us Take a Look at 2017’s Creativity in Design

We live today in a digital world, both personal and especially business, and thus the website of a company has to be created in such a way that it truly represents what a company would like to tell the world. Today, a company’s introduction comes through a website where it will show what is there to offer. More so than having a user friendly website, since this is very important for this strategy, but also it should be designed in such a way that it can attract viewers. The main goal of a website today is practically to lure viewers to go over the site and become potential customers, and this can be attainable with a website that has a seeming graphics, has a service with speed, and usability, which will give an impression as a website with professionalism and competence. What is in demand and attractive today are websites that are creatively designed, thereby attracting viewers and increasing traffic of a company’s site contributing to a profitable company, thus gone are the websites that are boring with lifeless list menus and highly descriptive that viewers will not even read.

Having a creative web design is thus more of a necessity today so that it can capture the brand’s personality, and to do this web design and planning in a creative way, tech specialists who know what they are doing are suited to do the job, like those IT services professionals. In today’s digital world, tech designers are thus considered as the artists of our modern times.

It can also be noted that minimalism is the modern strategy in marketing. Being minimal in design would mean incorporating colour extraction and bolder headlines, using simpler universal icons.

It is the end goal of a minimalist site to give a clear visual communication with viewers and potential customers. Generally, when we say design, what comes into our minds is imagery. Today, static presentation is not only the game but being coupled with moving images or video that made 2017 a more exciting year of web design.

Long scrolling is another invention that followed the dynamism of video and of which more and more websites are being patterned. Navigation is being reinvented by designers so as to make users engage in the site with more accessible information. In order to increase in parallax, a 3D effect is also being added to the site.

Talking of artistry, being subtle in expression is not yet a pace but rather giving way to illustration in popularity among the big and bold graphics and photography. The fact is that illustration is a language that is visual and that can present a brand’s qualities without an overbearing presentation, and thus several companies would choose this design more.

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