Bob Burg is a trainer, speaker, and author who works with fortune 500 companies and sales organizations all over the world. These companies find the information that he shares vital to their success. Mr Burg has also written several books that contain the principles that he regularly shares in his seminars. Mr Burg has also helped top leaders, celebrities and political leaders, including a former President. He has become such a trusted adviser to so many because his training materials have helped them improve their sales results.
Mr Burg teaches that when prospecting, the most important thing that you can do as a marketer is to ensure that your prospect “knows you, likes you, and trusts you”. If you can develop this level of relationship with your prospects, they will want to do business with you and they will also refer business to you. He defines Business Networking as “The cultivating of mutually beneficial, GIVE and take, win/win relationships.” He emphasizes that you “give” to your prospects so that they know that you are genuinely interested in helping them and not just selling them a product. What you give should be something that your prospect considers valuable (i.e.referrals, books, resources, etc.). Your “gift” should also improve or increase their lives or businesses. According to Mr Burg, when prospecting with this mindset you are building not just a downline, but “an army of walking Ambassadors.” This allows you to leverage these relationships not just to get business but to serve more people, more effectively. This will ultimately bring you lots of business.
This is one of the principles that is central to Mr Burg’s books and trainings. The principle is not new or exclusive to Mr Burg’s teachings, it is a principle that you will find represented in many of the world religions. In addition, many holy men, gurus, and teachers have taught this principle for thousands of years. It is what some of us refer to as “The Golden Rule” or the principle of Karma. It basically says that, whatever you “give” or “put out” in the universe, will come back to you. Therefore, if you give good things then you will receive good things. Or as many Network Marketers have quoted “If you help people get what they want, you will find success.” This principle holds true in life as well as in the business arena.
Mr Burg has written several books, some of which have been used as textbooks for sales trainings all over the world. Those books include:
The Go-Giver: A Little Story About a Powerful Business Idea
Go-Givers Sell More
Winning Without Intimdation
The Success Formula Booklets
Gossip: Ten Pathways to Eliminate It from Your Life and Transform Your Soul
The Memory SystemHe also offers a number of business building and life enriching success tools. You can find Mr Burg’s books and tools at most of the popular online and offline bookstores, as well as on his web site.
These books and training materials can certainly improve your ability to grow your home based business opportunity & network marketing venture. In addition, using this approach will allow you to develop a company that genuinely helps others. These materials also help you move to the next level or what some may describe as a higher level as you implement your Network Marketing business plan. However, once you fully understand these principles and are ready to integrate them into your business, you will need to either create a system or connect to a system that incorporates these principles in order create an effective sales funnel.