The Commercial Value of Celebrity Scoops
When the late Michael Jackson was in the last stages of his deterioration we could rely on the TMZ website to give us the latest outrages to befall the singer. When the final scoop came, I was flabbergasted by the accuracy with which they were able to pinpoint the great events in the lives of celebrities. I then decide to visit their website and found that indeed they were one of the best celebrity scoop websites on the market at the moment. That got me thinking about a possibility for savvy entrepreneurs to make money in this way. If one could help with the administration of such a website then they would be in a very good financial situation.
The market for celebrity gossip is almost endless. Everyone wants to know what is up with Tom Cruise and his family. We watch with wicked delight as Lindsay Lohan goes on the road to jail. Paris Hilton has made it her mission to discuss the most intimate parts of her life in the public domain. Victoria and David Beckham have built a brand of celebrity reputation rather than reality. How much money could be made from such scoops? Well the answer is that it is an absolute struggle.
First of all you need to be prepared to be sued. These celebrities have all the cards and the money to sue you into oblivion. They will not hesitate to go after you if they believe that you are destroying their reputation. In fact they could effectively frustrate you into submission with all their queries on the work that you are doing. Therefore the ordinary entrepreneur will find it incredibly difficult to make it in such a context. They simply do not have the financial backing and legal buffers to withstand the inevitable onslaught from the celebrities.
You then have those websites that end up genuinely getting it wrong but then at the end of the day they pay the price by losing their reputation forever. I would advise people to think carefully before they join the celebrity scoop bandwagon. It looks and sounds attractive but when you open the package, there are plenty of horrors that you will need to be wary of. Moreover it is not really nice to make a living from making other people’s lives miserable. Some of these celebrities are so emotionally fragile that a single piece of bad reporting will send them into a hissy fit.…