Your business plan will include a Market Analysis section. This is the portion of the plan that will require the most research; rightfully so, since it will be a true indicator of whether you have a viable business or not.
The business plan Market Analysis will include:
Clearly define your industry or market. Provide statistics of the size of the market. You should also document any trends or cycles and a forecast for future growth or decline.
Pinpoint your target market. You should get as detailed as possible in defining your customer demographics. Narrow it down to age group, gender, …