The truth is that there are a lot of folks that communicate poorly through their writing. Even if you might have the best internet business concept or product, for those people who are unable to convey in writing the advantages of utilizing their products or services, they simply won’t earn any income.
Exactly what causes people to be poor communicators?
In my opinion, it all relates to one very simple thing. When writing out directions on how to do something most individuals seem to fail to remember that because they are writing about a topic it means that they know more about the subject than the reader does. Said differently this means when you are writing about something you already know all the necessary steps on how to do get something done or the benefits of using a certain product, whereas the receiver of your message doesn’t and if you don’t communicate clearly they never will. Because of this you will generally discover gaps of missing information that the end reader needs to comprehend what you are trying to tell them.
For example which sentence below is much more descriptive?
Bake the cookies in the oven? OR Preheat the oven to 400 degrees for 10 minutes, spray a cookie sheet with canola oil, divide the cookie batter into 12 small balls, place them on a greased cookie sheet and bake in the oven for 25 minutes?
Of course you wouldn’t tell someone to bake cookies without giving them all the necessary steps to successfully bake them. So why wouldn’t you incorporate that level of specificity into all of your communications? Just like with the cookies, the recipients of your communication are relying on you to obtain the necessary information to complete a task or be compelled to try a product.
The next time that you are trying to write, pretend that you don’t know about the subject or the benefits of what you are writing about. Think about everything that you would need to know, or from a business standpoint what would information would compel you to try a product or service for the very first time? Think about your writing in terms of a recipe. This can be helpful because a recipe breaks everything down specifically by what is required to create it as well as the necessary order that it needs to be done to make it turn out great. Whether you are trying to write a compelling sales pitch or communicate with a co-worker on what needs to be done for a project, using this method will help you to write much more quickly and clearly.
