Everyone is engaged in sales at some point in their life. It’s usually during a job interview when you’re trying to get the interviewer to see that you’re the most qualified candidate. When you work as a sales representative, you are constantly engaged in sales because the process of selling a product or service begins immediately. It seems as though some people are just great at selling things. That’s often because they understand the principles that all successful sales representatives follow. As it turns out, it’s not as difficult as you might imagine. To some degree, it boils down to be a likeable person.

In this day and age, selling products and services requires you to have the tools of the trade to succeed. You should have some type of mobile app for sales to ensure you’re able to effectively manage customer relationships and fulfill the administrative components of your job. However, there are important principles that must be followed if you expect to reach your sales quotas. For starters, you must be willing to listen to your customers. While this might sound like a no brainer, you’d be surprised by how many sales reps are more interested in talking than listening. That’s always a mistake because customers want you to hear what they have to say. In fact, they care much more about you hearing them than almost anything else. It’s because they want you to fully understand their needs.

There is a common belief that if you smile the whole world smiles with you. That’s because something as simple as a smile can change the way people view you. A smile is in fact the ultimate first impression because it can be disarming, especially if a person is having a bad day. Quite frankly, there’s nothing worse than a frown when you’re selling to a customer because it can act as a repellant. A smile is something that you can wear every day to draw customers in for an engaging conversation.

Something happens when you’re around people you know that doesn’t happen when you’re around strangers. You start to feel more comfortable and let your guard down. A way to achieve a similar feeling when engaging with customers is by using their name. It’s a way to establish a sense of familiarity and cause the person to feel more comfortable. In fact, this also applies to employees and prospects. If you’re not good at remembering names, it’s something that you should practice. Fortunately, Smartphones enable you to capture names, images and customer information that can make connecting with your customers a lot easier.

These are all principles that every successful salesperson knows and practices on a regular basis. It becomes second nature and simply a way of being when you interact with anyone on a professional level. To some degree, it’s simply about being a person that others like. While it isn’t a popularity contest, being respectful will make you popular and that will take you far in sales.